CSR

ESL Steel Limited

Introduction

ESL Steel Limited is a 2.51 MTPA Greenfield Integrated Steel Plant in Bokaro district of Jharkhand. The Company’s product range includes Pig Irons, Billets, TMT Bars, Wire Rods and Ductile Iron Pipes. Along with the latest technology, the plant operates in synchronization with the highest ecological standards. The core areas of ESL’s CSR activities are Women’s Empowerment, Health, Education, Environment, Sustainable Livelihood, Agriculture and Sports.

Women’s Empowerment

ESL endeavors to help women realize their potential and make them self-reliant. 80 women-led SHGs (Self Help Groups) are being supported by the company in its operational region at present. The women have been provided guidance in the matter of credit culture to make savings, keep accounts, book keeping and managing their own bank accounts, as well as to invest in Fixed Deposits. They have also been provided training in the setting up of micro enterprises and manufacturing of some daily use and fast-moving items such as puffed rice, vadi, papad, phenyl, candles, petticoats, and other garments.

The members of Self-Help Groups borrow at subsidized rates from their group of approximately 24 percent per year, which is far lower compared to local money lenders who charge as high as 100–120 percent per year. The other advantage is that interest paid by the borrowing member also becomes the income of the group and hence gets partially recycled back to the borrowing member. In this way they help each other in lending money and get out of clutch of local stronghold of exploitative money lenders.

Members of SHGs get an important place in her family and society and establish the right to use available resources in their families. Social value of women after joining SHGs have increased enabling greater empowerment in matters relating to family expenditure, health, marriage, social events and so on.

Sewing Machine Programme

Promotion of Micro Enterprises is an important CSR initiative undertaken by ESL. The Company aims to promote an equitable society without poverty by helping, create and broad basing livelihood opportunities for the marginalized communities and also to connect people, especially in and around its working areas, with the mainstream market.

ESL believes that supporting women in developing their inherent latent potentialities would bring about a holistic change for the society at large. During the last five years, ESL, through their Sewing Center Program has reached out to various remote villages in the Bokaro District in Jharkhand.

The initiative has been designed to empower village women to become entrepreneurs and teach sewing and stitching within the precincts of their homes. This programme is inclusive in character, and implemented for the economically poor irrespective of caste, class, religion or creed.

ESL provides 2 sewing machines to each center, and a customized but standard Course syllabus designed by local trainers and other assets to run the center effectively. The trainings are conducted in their vernacular language with the syllabus also available in the same language. More than 1000 women were already trained in handloom, sewing and embroidery works and completed one-year course from Sewing Centers and another 260 students currently get sewing skills training every day from these centers. The centers are making a marked difference in the lives of the women. The women, on an average have started earning INR 2000 per month, with the highest earning going up to INR 5000 per month. This earning, though small, is working as a catalyst in building self-confidence in women and raising their status within and outside their families. This financial income and increased self-worth are facilitating the creation of empowered change agents in the villages of Bokaro. These talented Graduated students were then linked with Company-run production center to produce garments and industrial hand gloves and handloom products. The Center teachers encourages women to become entrepreneurs.

A sewing competition called “Spardha” is organized annually at the end of the one-year long course. Top 10 students of the graduated batch of each center get a chance to participate in the Sewing Olympiad to showcase their skills and talents. 12 best performers of 11 centers, 3 each of 4 disciplines, win sewing machines every year. After qualifying in an annual exam, the student graduates are invited in a graduation ceremony programme and handed over course completion certificate after a small function.

The positive feedbacks from the Centers in the villages have created a lot enthusiasm amongst the people in the adjoining villages too. There is an increased demand from the community for starting similar Centers in the nearby villages. Due to paucity of qualified trainers in villages, ESL started a pilot project of engaging old students as trainers in the new Centers who had graduated from existing Sewing Centers and had an experience of working independently for minimum 3 years as trainers. The experiment has been successful and now the model is being replicated in surrounding villages.

Sustainable Livelihoods

ESL believes in creating sustainable livelihood opportunities for its communities for individuals from underprivileged households. It has created skill development programmes in collaboration with the NGO NBJK to develop and enhance people's abilities and provide them with job opportunities.

  • Training of 320 students in 2 skill training centers under different trade and 220 students in 11 sewing training centers
  • Placement of 60% students in 1 year
  • Setup 2 skill training centers and 11 sewing training centers
  • Basic Computer Application – 4 Batches – 3 Months
  • General Duty Cum Assistant – 4 Batches – 3 Months
  • Mobile Repairing – 4 Batches – 3 Months
  • Beauticians – 3 Batches – 3 Months
  • Hand Gloves – 1 Batch – 3 Months
Self Help Groups (SHGs)

80 SHGs are being supported by the Company in its operational region. Women have been provided guidance on various financial sills, including -

  • Handling money specifically related to the topic of credit culture
  • Keeping accounts
  • Maintaining books and handling their own bank accounts
  • Spending on fixed deposits

Training provided to SHG members in setting up of micro enterprises and manufacturing of some daily use and fast-moving items such as

  • Puffed Rice (Muri)
  • Hand gloves for industrial use?
  • Phenyl
  • Candles
  • Petticoats and other garments.
Environment Protection & Restoration
Water

The Company lays special focus on the need to provide safe and clean drinking water to the villages under its social development programs. Safe drinking water to the people is the primary need in these rural areas. With the intention of making available safe drinking water, the Company has under taken several measures. Hand pumps are the primary source of water in these villages. Hence the Company hired the services of 3 tube well mechanics for the timely repairing of these facilities. Response time for attendance of such complaints and repairs has been set to be done in 48 hours after receiving complaints.

The Company also provides the mechanics the requisite spare parts for maintenance at free of cost. 322 hand pumps were repaired in the year 18-19. From time to time repairs to the hand pump platforms were also done and 4 such units were repaired this year and in the case of wells, 3 defunct wells were also repaired and sanitized. Even 7 ponds were also taken up for excavation so as to increase their storage capacity and to de-silt and clean them. During the summer season, for festivals and on social occasions the Company provides drinking water through water tankers and on more than 283 such occasions, water was provided to the needy villagers. Schools, both government and private, were also the beneficiaries of this program. Tube wells in these schools were also regularly repaired and maintained on a priority basis free of cost.

Swachh Bharat Mission

Swachh Bharat Mission, the flagship cleanliness program of the GOI, has been an inclusive model of cleanliness drive where people from every strata of the society came forward to contribute.

Our Company aims to promote an enabling environment to secure students’ dignity, safety, health, hygiene and attendance in classes. To promote this culture and practice in community, CSR department of ESL-Vedanta constructed toilets and provided water connections that include water tank, pipeline connection, installation of Z pump and electrical connection related to it in PSM High School, a private School of Siyaljori village which is located near plant. Along with that benches and desks were also distributed to the school authorities.

This year we also undertook the cleaning drive and bleaching powder distribution event under ‘Swachh Village Programme’ and reached out to 14 villages since June 2018 and further plan to cover another 7 villages in next one month. The Programme aims to create an enabling environment of cleanliness in the entire village. Members of SHGs, women from the nearby villages and students of the nearby schools also participated to create awareness among the villagers.

Ld Slag Road Repairing Work

Road repair was performed through the SMS department waste recognized as LD Slag. The waste from the steel area is used to repair the highway. To date, 800 meters have been filled for highway repairs in Siyaljori and Bhagabandh Village.

Agriculture

ESL has taken up many activities that promote farm-based development and help the farmers gain knowledge and training for the enhancement of farm and agricultural products. In this regard the Company in the past year has conducted trainings in more than three places which were attended by more than 150 farmers from different villages. Farmers were taught about new methods of rice cultivation such as the SRI method which considerably increases the production of rice per hectare. The farmers were also given training in production of other farm products and provided high quality seeds for vegetables and other agri-products. They were trained, in tie up with KVK, Petarwar, in the setting up of Vermiculture pits and how to produce organic manure and make judicious use of it to get maximum benefit. Four farmers have already started their independent units and many others have shown keen interest in setting up their own.

Kharif training was also organized for farmers in which kharif cash crops and SRI was the focus, seeds were distributed to farmers, and on field demonstration was done. 158 farmers participated and benefitted from the training.

Animal vaccination camps were also organized to promote the well-being of farm animals such as cows and goats. In co-operation with the Animal Husbandry Department of the Jharkhand Government, Company last year conducted two such camps to identify and treat such animals. As many as 100 cows and goats were treated in these camps free of cost.

Children’s Wellbeing And Education

Jharkhand has achieved important milestones in the realms of literacy and primary education in the last one decade. However, despite the efforts that have been made, significant challenges and disparities persist, especially in rural areas and among disadvantaged groups. The issues of retention and drop outs along with the quality of learning are worrisome at the primary and elementary levels. They continue to remain the central issue of schooling in Jharkhand. Two important concerns that ESL seeks to address are the following – the strengthening of learning systems to improve learning outcomes in children, and the strengthening of pedagogical efforts to improve Early Grade Literacy in children.

ESL also emphasis the development of elementary and primary education system and guidelines in institutions. As a primary step it has undertaken the development of basic infrastructure in schools. It helped in the construction and up gradation of cemented classrooms and toilets as well as setting up of laboratories and libraries in these schools. Also, the provision of safe drinking water was undertaken in many government and private schools. These schools were provided quality water filters and filter candles were also replaced on regular basis. Training was also provided to students in 24 schools on first aid techniques and their benefits. They were also provided necessary medicines, which are restocked whenever needed free of cost.

Prerna Kendra And Tutorial Centers

The Company also lays stress in the matter of promotion of quality education for the youth, children and women. In this regard, the Company has established special Tuition classes and ‘Prerna’ Classes for school going children and youths. ESL has set up 4 tuition classes in various villages and was attended by more than 188 children. It also runs 5 ‘Prerna’ classes in selected locations which provided special coaching classes to 154 students who appeared for Board exams in 2019. Only underprivileged students are eligible for this tuition classes at free of cost which runs for one year and all supporting teaching materials along with quality teachers are provided by ESL to help them secure good marks. At least 60% students from the Prerna Classes secure first division every year. Successful students are felicitated by Company every year with books and education materials as a mark for encouragement of higher studies. Company also sponsored salary of 2 full time Teachers deputed in PSM School on the request of villagers.

Support To Government And Private Schools

With an objective to special emphasis on development of elementary and primary education system and guidelines in institutions and society following support has been provided by the Company in its peripheral area:

  • Sponsored salary of 2 full time Teachers deputed in PSM School on the request of villagers.
  • 72 students are availing bus facility provided by Company.

Drawing Training Center

With an objective to promote extracurricular activity and to promote inherent talent within the students of the community ESL, CSR Department took an initiative and started a drawing center in June 2019.

Bag Distribution Programme

With the goal of implementing an Education Sponsorship Program in our region of operation, ESL distributed 1100 school bags amongst students of government schools in June 2019.

Healthcare

Health care has been regarded a significant thrust area in the region that has been very badly impacted by communicable and non-communicable disease. The CSR programmes of ESL aim to provide quality primary health care services to the rural population and to alleviate the difficulties faced by the unserved and underserved rural community.

Mobile Health Units

ESL has given special attention on the health care facility introducing Mobile Health Unit programme. MHU unit was launched the Bokaro District for Chas and Chandankiyari Blocks in technical assistance with the Wockhardt Foundation. The van is equipped with all modern medical equipment and can diagnose illnesses such as malaria, dengue, typhoid, hepatitis, HBC, and sugar, etc. Over the first quarter, ~6000 from 22 revenue villages benefitted from this facility. The camp brings primary health care services at the door step of the villages for at least 26 days in a week. This primary health care facility on wheels will ensure to touch 25000 lives per year and improve the last mile connectivity of services which is missing due major city hospitals being located at far flung locations in Bokaro.

Health Awareness Camps

ESL regularly conducts health camps throughout the calendar year to sensitize community on vector borne disease like malaria and other communicable diseases as a prevention against outbreak or major health disruptions through check-up for the villagers. The camps form a part of the outreach intervention to build trust and goodwill with the community residing around the plant in the core, outreach and peripheral locations. Diarrhea management and control program are conducted every year in diarrhea prone villages to sensitize people. Treatment is also provided with support of the Health Department and Government of Jharkhand.

As an extension to the health programme, first aid kits are provided to the ESL sports academy, schools, sewing centers, and Anganwadi centers around operation areas.

1. Tuberculosis Screening Camp

Tuberculosis being one of the rampant diseases in our area of operation, a tuberculosis screening camp was organized by CSR Department in collaboration with the Health Department, Government of Jharkhand. The total beneficiaries were twenty-four during the program.

2. Cataract Screening And Operation Camp

ESL organized a Free Cataract Operation Camp from in March 2019 in association with K.M. Memorial Hospital, Bokaro. The main objective of this camp was to reach out to the elderly demographic suffering with cataract in remote villages.

On screening 2000 people in 7 camps from 15 villages, approximately 100 patients were identified with complete or partial vision loss. In the first batch, 28 senior citizens were operated and treated successfully.

To celebrate the moment, around 200 people were present at the RMHS gate to welcome the senior citizens with cured eye sight. Representation from all the departments, community leaders, and SHG members made it a moment worth cherishing. Mukhiyas, Sarpanchs, and ward members of all nearby villages invited for the event, welcomed the CSR initiatives and put forth their expectations from the new management. They also committed to extend their support in the growth of the Company as well as the society.

3. Blood Donation Camp

Blood donation camp was organized by the ESL Vedanta CSR Department at 16 Khata Campus in November in association with the Red Cross Society. The Company achieved a new milestone in Jharkhand and registered a single day donation of 267 units of blood to the Red Cross Society which is the highest single day donation in Jharkhand. To acknowledge the effort and support of employees, ESL Vedanta management felicitated the donors in a function and appreciated their contribution for the good cause.

ESL Vedanta has been recognized for the highest blood donation for Bokaro district for the year 16-17. Accordingly, DDC, Bokaro and M.P. Jagarnath Mahato felicitated CSR team for the achievement on 29th September 2018. The camp was organized in partnership with Red Cross Society.

4. ‘Project RAKSHA’ an initiative on Awareness and Sensitization Programme on HIV/AIDS

ESL in association with the Jharkhand State AIDS Control Society (JSACS), Department of Health & Family Welfare, Govt. of Jharkhand organised awareness and sensitization programme on HIV/AIDS, through a campaign, titled ‘RAKSHA’.

The objective of the programme was to create awareness among the truckers, drivers and workers on HIV/AIDS, sensitize on the cause of transmission of HIV disease and inculcate the habit of safe sex. Total 93 persons (89 males and 4 females) were catered during the programme and HIV Test of 45 persons (41 males and 4 females) was done. 281 packets of condoms were also distributed.

Sports
ESL Archery Academy

Archery is one of the most popular and traditional sports of the state of Jharkhand. Keeping this in mind, ‘ESL Dronacharya Archery Academy’ was launched in February 2018. ESL aims to develop the archery school to identify, nurture, handhold and train local youths and provide them an opportunity to hone their skills in this discipline. 23 students belonging to the under-15 category have been enrolled so far and are professionally trained by a national champion archer to enable them to participate at competitive level. The students are also provided with an entire archery kit range.

The school will be promoted as a Talent Identification Center and will be affiliated to GoI’s Khelo India initiative ensuring a PPP model to work at the Bokaro district level. This programme is a facilitator for budding sports enthusiasts and youths for developing their skills and transforming their lives and spreading their horizon of opportunities. This CSR programme further provides an opportunity trust with community and improve their participation in large scale. It is a small step towards overcoming the challenges and creating an equitable and efficient sporting avenue to develop the traditional skills in Archery.

ESL Football Academy

In Jharkhand, grass root football programs for youth are rare. Five out of 10 school dropouts in Jharkhand are forced into child labour. To address the issue, a grass root football project has been designed by ESL to extend support beyond football to help in the battle against child labour and to arrest school dropout rates. This is an integrated programme that ensures a formal education, nutritional food and skill development in sports for the youth. The Company formed a group of youth who would work as catalysts so as to bring about change in the community. An integrated approach will ensure that sports and education together bring behavioral changes in children. Football is a traditional sport in Jharkhand and is played with rigour and passion at the village level and in order to promote this sport in and around the villages of the plant area, ESL started a coaching camp in the month of June 2018. 25 football players were shortlisted for further training. To develop good health in the rural youth is of prime importance as most of them cannot afford to have two square meals every day. However, their level of energy and zeal to play are astonishing. Consequently, ESL’s prime focus is on improving the health of youth while simultaneously developing their skills during the coaching camp. ESL's Football Academy was introduced with the concept of extending the organization's reach. The initiative includes students from the nearby underprivileged localities who are trained by qualified football trainers.

Stakeholder Engagement

Vedanta believes in promoting corporate volunteering culture and employee engagement practices in addressing social causes. Safety for all is a sensitive issue to be promoted proactively at different platforms.

1. World Environment Day

Prominent villagers like mukhiya, sarpanch, ward members; SHG members were engaged in the World Environment Day program. Around 50 people engaged in the program as part of employee volunteerism.

2. Bag Distribution Programme

During the programme all the stakeholders of the nearby villages like mukhiya, sarpanch, ward members, school teachers, District Education officer, Company employees were involved during the programme and the event was a very successful having 1100 beneficiary who received the school bags.

3. Voter Awareness Programme for Employees and Nearby Community

The power to choose and elect our representatives conferred through the right to vote by the Constitution of India makes us one of the most powerful contenders of democracy across the world.

An HR initiative to make everyone aware of their duty towards the nation by encouraging them to vote was undertaken in association with the CSR Department of Vedanta-ESL to spread the word about the importance of voting in 14 villages in Jharkhand in April 2019.

4. Road Safety Drive

ESL Steel Limited organized a Road Safety drive from 21st February to 23rd February from Talgaria More to Bijulia More to create awareness in employees, workers, local community and drivers on road safety rules such as traffic lights, speed limits, driving rules, pedestrian rules. ESL reached out to employees, workers, the communities and school students through various interactions during the drive.

During the event, pamphlets and pocket calendars, containing road safety guidelines were distributed. Banners and hoardings on road safety theme were displayed on roads and important locations in the villages. Events lined up were competitions on road safety, street plays, photography competitions, health checkups for drivers, road shows, road safety training awareness sessions and administration of CPR technique on the theme of ‘Avoid Speeding – Prevent Accidents, Save Life’.

A Road Show was also organized to create awareness on Road Safety and Traffic Rules. 30 employees with road safety and safe driving knowledge participated in the Road Show to sensitize people on the correct driving technique, traffic rules and speed. The Road Show spread the message of importance of crash helmets and alcohol-free driving for personal safety.

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